Check your creative
Meta's published guidance
Upload your creativeor keep going without one, the zones still show
The official numbers
| Placement | Safe zone guidance |
|---|---|
| Instagram Reels | Leave at least 14% of the top, 35% of the bottom and 6% on each side free from text, logos and other key creative elements. Meta's published guidance. |
| Facebook Reels | Roughly 14% top, 35% bottom and 6% each side. Meta's published guidance. |
| Instagram Stories | Roughly 14% top, 35% bottom and 6% each side. Meta's published guidance, now unified with Reels. |
| Reels ads with disclaimers | Leave the bottom 40% free. Meta's published guidance. |
| Feed 4:5 and 1:1 | No published numbers. For Instagram Feed, Meta says to keep the bottom and side edges free of key creative elements. The feed overlay in this tool is our recommendation, not a Meta spec. |
Source: Meta's published guidance in the Facebook Ads Guide and the Safe Zone help page, checked August 2026. Meta publishes percentages only. On a 1080 x 1920 canvas they work out to about 269 px top, 672 px bottom and 65 px each side (our conversion). Meta recommends 1440 x 2560 for 9:16 assets, and Ads Manager has its own Safe Zone guardrail toggle you can flick on before publishing.